B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- profit increase from retention rate increase for customer retention (Bain & Co. analysis) (2010)
A 5% increase in customer retention rates results in a 25% to 95% increase in profits depending on the business.
- Results depend on the business
- Source reports a range of 25% to 95% increase in profits resulting from a 5% increase in customer retention rates
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Lighthouse Research Team
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lighthouse Search Index
Primary
Tier B
https://www.metropoliscreative.com/5-easy-and-scalable-marketing-tips-for-2010-2/ ↗
Source Article
5 Easy and Scalable Marketing Tips for 2010 - Metropolis Creative - Digital Marketing, Branding, Design Trends, and SEO Tips
This should be the big year where we all take a turn for the better. The ideas below are all scalable — each one could take as little as a day, or could be a long-term project. Take a moment to review your company’s marketing strategy for 2010. With a little effort, you could make a big impact.
Re-a…
Original Research
Lighthouse Search Index
· Original study ↗
Methodology
Analysis by Fred Reichheld, Bain & Co. consultant; range 25%-95% depending on business; midpoint reported. Cited in Metropolis Creative blog post.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customer retention (Bain & Co. analysis): 25% profit increase from retention rate increase. Source: Lighthouse Search Index (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-retention-5pct-profit-increase-bain
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<blockquote cite="https://lighthousedata.io/data/customer-retention-5pct-profit-increase-bain" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from retention rate increase for customer retention (Bain & Co. analysis)<br><small>Source: Lighthouse Search Index (2010) · <a href="https://lighthousedata.io/data/customer-retention-5pct-profit-increase-bain" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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