B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- profit increase from retention rate increase for companies (customer retention programs) (2017)
Increasing customer retention rates by 5% can increase company profits by 25% to 95%.
- Reported as a range of 25% to 95%
- Contingent on a 5% increase in customer retention rates
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://hypertargetmarketing.com/blog/inbound-phone-calls-whats-roi/ ↗
Source Article
Inbound Phone Calls: What's Your ROI?
With all the emphasis on digital marketing these days it can be easy to forego one of the most proven ways to boost your marketing. Inbound phone calls are having a resurrection in terms of marketing trends for one simple reason:
They work.
But unlike the Pay Per Click (PPC) and analytics resources …
Original Research
Bain & Company
· Original study ↗
Methodology
Range of 25-95% reported; midpoint 60 used as value. Blog cites unnamed studies; figure matches Bain & Company research on customer retention.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 (current) | 25% | |
| 2025 | 25% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies (customer retention programs): 25% profit increase from retention rate increase. Source: Bain & Company (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-retention-5pct-profit-lift
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<blockquote cite="https://lighthousedata.io/data/customer-retention-5pct-profit-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from retention rate increase for companies (customer retention programs)<br><small>Source: Bain & Company (2017) · <a href="https://lighthousedata.io/data/customer-retention-5pct-profit-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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