B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- profit increase from retention rate increase for companies (customer retention programs) (2025)
Increasing customer retention rates by 5% can increase profits by 25% to 95%.
- Reported as a range of 25-95% profit increase
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://applaunchpartners.com/pre-launch-marketing-build-buzz-drive-growth-in-2026/ ↗
Source Article
Pre
Original Research
Bain & Company
· Original study ↗
Methodology
Range 25-95%; midpoint used. Cited as a 2025 study by Bain & Company; secondary citation in a marketing blog.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 | 25% | |
| 2025 (current) | 25% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies (customer retention programs): 25% profit increase from retention rate increase. Source: Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-customer-retention-profit-increase-2025
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<blockquote cite="https://lighthousedata.io/data/bain-customer-retention-profit-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from retention rate increase for companies (customer retention programs)<br><small>Source: Bain & Company (2025) · <a href="https://lighthousedata.io/data/bain-customer-retention-profit-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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