B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
54%
54% -- brand recall rate for UK viewers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rakuten Advertising
Primary
Tier A
https://blog.rakutenadvertising.com/en-uk/marketing-strategies/the-power-context-recall/ ↗
Source Article
The Power of Context – The Three Rs: Recall, Resonating, and Returns | Rakuten Advertising Blog
The Power of Context: CTV Drives 60% Brand Recall
The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades.
Despite streaming services being a relatively younger sec…
Original Research
Rakuten Advertising
· Original study ↗
Methodology
Rakuten Advertising research, 24hrs after seeing an ad on CTV
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK viewers: 54% brand recall rate. Source: Rakuten Advertising (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-brand-recall-uk
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctv-brand-recall-uk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- brand recall rate for UK viewers<br><small>Source: Rakuten Advertising (2024) · <a href="https://lighthousedata.io/data/ctv-brand-recall-uk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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