B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

8% -- click through rate for nurture emails (2026)

Name: Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-15

2026 · n=100,000,000,000 · Campaign Monitor

Lead nurture emails achieve an average click-through rate of 8%, compared to 3% for standard emails.

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Attribution: Campaign Monitor View source

Lighthouse Research Team

Last verified: 2026-06-15 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2026

Entity

nurture emails

Sample Size

100,000,000,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Campaign Monitor Primary Tier A

https://www.amraandelma.com/lead-nurture-email-stats/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Cc Extraction

Source Article

TOP 20 LEAD NURTURE EMAIL STATS 2026 THAT EXPOSE AUTOMATION’S CONVERSION SECRETS

25 Jul TOP 20 LEAD NURTURE EMAIL STATS 2026 THAT EXPOSE AUTOMATION’S CONVERSION SECRETS Updated for 2026. This page has been fully refreshed with the latest lead nurturing email statistics, lifecycle engagement data, and email automation performance trends, grounded in recent CRM platform reports, m…

Original Research

Campaign Monitor · Original study ↗

Methodology

Campaign Monitor’s global email benchmark report

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

nurture emails: 8% click through rate. Source: Campaign Monitor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-nurture-emails-vs-standard

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<blockquote cite="https://lighthousedata.io/data/ctr-nurture-emails-vs-standard" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- click through rate for nurture emails<br><small>Source: Campaign Monitor (2026) · <a href="https://lighthousedata.io/data/ctr-nurture-emails-vs-standard" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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