C Evidence Grade C Use with Hedging Aging

$67

$67 — cost per lead for overall average in Google Ads (2024)

Name: Cost Per Lead Statistics
Creator: Lighthouse Research
Published: 2026-03-31

2024 · Unknown · dataslayer.ai

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Source: dataslayer.ai View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-05-01 · How we verify data →

Source verified Evidence graded

Value

$67

Unit

Currency Usd

Data Vintage

2024

Entity

overall average in Google Ads

Study Type

Unknown

Geography

Global

Trend

Stable

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

51/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

dataslayer.ai Primary Tier B

https://www.dataslayer.ai/es/blog/perplexity-ai-for-marketing-should-you-advertise-on-ai-search ↗

Confidence: 68/100 Vintage: 2024

Source Article

Perplexity AI lanzó su plataforma publicitaria en noviembre de 2024, convirtiéndose en el primer buscador IA importante en probar anuncios de pago. Once meses después, la plataforma pausó la aceptación de nuevos anunciantes para "reevaluar sus ambiciones". Con 22 millones de usuarios activos, 780 mi…

Also cited by

wordstream.com https://www.wordstream.com/blog/2025-google-ads-benchmarks

2026-04-23

WordStream https://www.wordstream.com/google-ads-benchmarks

2026-05-01

Original Research

dataslayer.ai · Original study ↗

Segmentation

RegionGlobal RoleAll marketers Channelpaid_ads

Cite this stat

Suggested hedging: based on claims without stated methodology, with unverified sample sizes...

Plain Text

overall average in Google Ads: $67 cost per lead. Source: dataslayer.ai (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/cost-per-lead-overall-average-in-google-ads-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/cost-per-lead-overall-average-in-google-ads-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$67</strong> — cost per lead for overall average in Google Ads<br><small>Source: dataslayer.ai (2024) · <a href="https://lighthousedata.io/data/cost-per-lead-overall-average-in-google-ads-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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