C
Evidence Grade C
Trusted with Context
Dated
$52
$52 — cost per lead for PPC campaigns (2020)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$52
Unit
Currency Usd
Data Vintage
2020
Entity
Sample Size
15,759
Study Type
Survey
Geography
US
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
30
Methodology
50
Freshness
20
Sources (3)
WordStream
Primary
Tier B
https://www.wordstream.com/google-ads-benchmarks ↗
Original Research
Wordstream
· Original study ↗
Methodology
Analyzed US-based customer accounts advertising on Google Ads and Microsoft Advertising between March 16 and May 31, 2020.
Study: Survey
n=15,759
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | $52 | |
| 2021 | $41 | -19.6% |
Segmentation
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
PPC campaigns: $52 cost per lead. Source: WordStream (2020). Via Lighthouse Research Data — https://lighthousedata.io/data/average-cost-per-lead-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-cost-per-lead-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$52</strong> — cost per lead for PPC campaigns<br><small>Source: WordStream (2020) · <a href="https://lighthousedata.io/data/average-cost-per-lead-2020" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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