C
Evidence Grade C
Use with Hedging
Dated
22%
22% — cost per lead for real estate industry (2020)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2020
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (2)
Rismedia
Primary
Tier A
https://www.rismedia.com/2020/10/12/digital-pursuit-the-data-driving-a-strong-q4-and-smart-start-to-… ↗
Source Article
It’s clear that those in our industry who pressed the gas in March and April are the ones winning marketshare. When listings and pendings were down almost 50 percent, they didn’t scale back, but leaned into lead gen, betting on a rebound and pent-up demand. That same mentality will drive a successfu…
Also cited by
2026-05-01
Original Research
BoomTown
· Original study ↗
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
real estate industry: 22% cost per lead. Source: Rismedia (2020). Via Lighthouse Research Data — https://lighthousedata.io/data/cost-per-lead-decrease-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cost-per-lead-decrease-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> — cost per lead for real estate industry<br><small>Source: Rismedia (2020) · <a href="https://lighthousedata.io/data/cost-per-lead-decrease-2020" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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