B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

10%

10% -- campaign response rate for CopyCat direct marketing campaign (Xerox Color 1000 Press, clear dry ink, personalized cross media) (2012)

2012  · Xerox Corporation

CopyCat's direct marketing campaign generated a 10% response rate.

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Attribution: Xerox Corporation View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2012
Entity
CopyCat direct marketing campaign (Xerox Color 1000 Press, clear dry ink, personalized cross media)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Xerox Corporation Primary Tier A
http://digitalprinting.blogs.xerox.com/category/technology-solutions/finishing/ ↗
Confidence: 57/100 Vintage: 2012 Channel: Common Crawl
Source Article
Finishing
Original Research
Xerox Corporation · Original study ↗

Xerox Best-of-the-Best case study showcased at drupa 2012; self-reported vendor case study

Methodology documented
Industrymarketing
Plain Text
CopyCat direct marketing campaign (Xerox Color 1000 Press, clear dry ink, personalized cross media): 10% campaign response rate. Source: Xerox Corporation (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/copycat-direct-marketing-campaign-response-rate
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<blockquote cite="https://lighthousedata.io/data/copycat-direct-marketing-campaign-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- campaign response rate for CopyCat direct marketing campaign (Xerox Color 1000 Press, clear dry ink, personalized cross media)<br><small>Source: Xerox Corporation (2012) · <a href="https://lighthousedata.io/data/copycat-direct-marketing-campaign-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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