B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- campaign response rate for CopyCat direct marketing campaign (Xerox Color 1000 Press, clear dry ink, personalized cross media) (2012)
CopyCat's direct marketing campaign generated a 10% response rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Xerox Corporation
Primary
Tier A
http://digitalprinting.blogs.xerox.com/category/technology-solutions/finishing/ ↗
Source Article
Finishing
Original Research
Xerox Corporation
· Original study ↗
Methodology
Xerox Best-of-the-Best case study showcased at drupa 2012; self-reported vendor case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CopyCat direct marketing campaign (Xerox Color 1000 Press, clear dry ink, personalized cross media): 10% campaign response rate. Source: Xerox Corporation (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/copycat-direct-marketing-campaign-response-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/copycat-direct-marketing-campaign-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- campaign response rate for CopyCat direct marketing campaign (Xerox Color 1000 Press, clear dry ink, personalized cross media)<br><small>Source: Xerox Corporation (2012) · <a href="https://lighthousedata.io/data/copycat-direct-marketing-campaign-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.