B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

10%

10% -- campaign response rate for CopyCat personalized cross-media direct marketing campaign (Xerox Color 1000 Press) (2012)

Name: Campaign Response Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2012 · Xerox

CopyCat's cross-media direct marketing campaign generated a 10% response rate.

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Attribution: Xerox View source

Lighthouse Research Team

Last verified: 2026-09-14 · How we verify data →

Source verified Evidence graded

Value

10%

Unit

Percentage

Data Vintage

2012

Entity

CopyCat personalized cross-media direct marketing campaign (Xerox Color 1000 Press)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Xerox Primary Tier B

http://digitalprinting.blogs.xerox.com/category/case-studies/customer-postings/ ↗

Confidence: 53/100 Vintage: 2012 Channel: Common Crawl

Source Article

Customer Postings

Original Research

Xerox · Original study ↗

Methodology

Vendor-reported case study (Xerox drupa 2012 Best of the Best winner); campaign used clear dry ink and personalized cross media

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

CopyCat personalized cross-media direct marketing campaign (Xerox Color 1000 Press): 10% campaign response rate. Source: Xerox (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/copycat-cross-media-campaign-response-rate

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<blockquote cite="https://lighthousedata.io/data/copycat-cross-media-campaign-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- campaign response rate for CopyCat personalized cross-media direct marketing campaign (Xerox Color 1000 Press)<br><small>Source: Xerox (2012) · <a href="https://lighthousedata.io/data/copycat-cross-media-campaign-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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