B Evidence Grade B Graded under review Safe to Cite Dated

10%

10% -- campaign response rate for CopyCat AS cross-media direct marketing campaign (Norway) (2013)

Name: Campaign Response Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2013 · n=1,800 · Xerox (Digital Printing Blog)

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Attribution: Xerox (Digital Printing Blog) View source

Lighthouse Research Team

Last verified: 2026-09-14 · How we verify data →

Source verified Evidence graded

Value

10%

Unit

Percentage

Data Vintage

2013

Entity

CopyCat AS cross-media direct marketing campaign (Norway)

Sample Size

1,800

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Xerox (Digital Printing Blog) Primary Tier A

http://digitalprinting.blogs.xerox.com/category/applications/cross-media-applications/ ↗

Confidence: 57/100 Vintage: 2013 Channel: Common Crawl

Source Article

Cross

Original Research

Xerox (Digital Printing Blog) · Original study ↗

Methodology

1,800 personalized print invitations with QR codes to personalized response webpages promoting an open house event; response rate reported as 'over 10 percent'; exact campaign year not stated (CopyCat was a 2011 Xerox Best-of-the-Best winner).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

CopyCat AS cross-media direct marketing campaign (Norway): 10% campaign response rate. Source: Xerox (Digital Printing Blog) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/copycat-campaign-response-rate-over-10

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<blockquote cite="https://lighthousedata.io/data/copycat-campaign-response-rate-over-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- campaign response rate for CopyCat AS cross-media direct marketing campaign (Norway)<br><small>Source: Xerox (Digital Printing Blog) (2013) · <a href="https://lighthousedata.io/data/copycat-campaign-response-rate-over-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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