B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5
5 -- return on ad spend for Cookware brand (Franklin Madison Direct direct mail campaign) (2025)
A cookware brand achieved a 5x return on ad spend (ROAS) through a direct mail and digital display campaign with Franklin Madison Direct.
- Single-client case study
- Vendor-reported data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Franklin Madison Direct
Primary
Tier B
https://franklinmadisondirect.com/success-stories/cookware-brand/ ↗
Source Article
Cookware brand sees 5x ROAS through data and creative testing
Consumer/Retail
FM Direct enhances cookware brand’s direct mail strategy with data-driven creative and digital integration
Ready to push the limits of its existing direct mail performance without sacrificing return on ad spend (ROAS), a leading cookware brand challenged Franklin Madison Direct to el…
Original Research
Franklin Madison Direct
· Original study ↗
Methodology
Single-client case study; 400k direct mail pieces across five lists with Surround display retargeting. Vendor-reported, not aggregate industry data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cookware brand (Franklin Madison Direct direct mail campaign): 5 return on ad spend. Source: Franklin Madison Direct (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cookware-direct-mail-roas-5x
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<blockquote cite="https://lighthousedata.io/data/cookware-direct-mail-roas-5x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- return on ad spend for Cookware brand (Franklin Madison Direct direct mail campaign)<br><small>Source: Franklin Madison Direct (2025) · <a href="https://lighthousedata.io/data/cookware-direct-mail-roas-5x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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