C
Evidence Grade C
Use with Hedging
Recent
2.4%
2.4% — conversion rate for B2B brands via email marketing (2025)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
2.4%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
20
Independence
50
Methodology
30
Freshness
31
Sources (4)
keywordme.io
Primary
Tier B
https://www.keywordme.io/blog/google-ads-industry-benchmarks ↗
Source Article
Google Ads Industry Benchmarks to Boost Your Success
Google Ads Industry Benchmarks to Boost Your Success
Ever find yourself staring at your Google Ads dashboard, wondering if your numbers are actually any good? It's a common feeling. Knowing the average benchmarks for your industry is the first ste…
Also cited by
2026-04-23
2026-05-01
Original Research
Invesp
· Original study ↗
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B brands via email marketing: 2.4% conversion rate. Source: keywordme.io (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/conversion-rate-b2b-brands-via-email-marketing-2025
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<blockquote cite="https://lighthousedata.io/data/conversion-rate-b2b-brands-via-email-marketing-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.4%</strong> — conversion rate for B2B brands via email marketing<br><small>Source: keywordme.io (2025) · <a href="https://lighthousedata.io/data/conversion-rate-b2b-brands-via-email-marketing-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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