B Evidence Grade B Use with Hedging Recent

20%

20% — conversion rate for Facebook leads campaigns (2025)

Name: Conversion Rate Statistics
Creator: Lighthouse Research
Published: 2026-02-15

2025 · n=15 · Survey · wordstream.com

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Source: wordstream.com View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-03-13 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2025

Entity

Facebook leads campaigns

Sample Size

Study Type

Survey

Geography

Global

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (9)

wordstream.com Primary Tier A

https://www.wordstream.com/blog/facebook-ads-benchmarks-2025 ↗

Confidence: 1/100 Vintage: 2025

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Original Research

WordStream · Original study ↗

Segmentation

RegionGlobal RoleSocial Media Manager Channelsocial

Cite this stat

Plain Text

Facebook leads campaigns: 20% conversion rate. Source: wordstream.com (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/facebook-leads-campaigns-cvr-decrease-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/facebook-leads-campaigns-cvr-decrease-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> — conversion rate for Facebook leads campaigns<br><small>Source: wordstream.com (2025) · <a href="https://lighthousedata.io/data/facebook-leads-campaigns-cvr-decrease-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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