B Evidence Grade B Use with Hedging Dated

5.63%

5.63% — conversion rate for PPC campaigns (2020)

Name: Conversion Rate Statistics
Creator: Lighthouse Research
Published: 2026-02-16

2020 · n=15,759 · Survey · WordStream

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Source: WordStream View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-05-02 · How we verify data →

Source verified Evidence graded

Value

5.63%

Unit

Percentage

Data Vintage

2020

Entity

PPC campaigns

Sample Size

15,759

Study Type

Survey

Geography

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

WordStream Primary Tier B

https://www.wordstream.com/google-ads-benchmarks ↗

Confidence: 1/100 Vintage: 2020

Also cited by

fibr.ai https://fibr.ai/landing-page/landing-page-statistics

2026-03-09

wordstream.com https://www.wordstream.com/ppc-benchmarks

2026-04-23

influencermarketinghub.com https://influencermarketinghub.com/macro-influencers-explained/

2026-05-02

Original Research

Wordstream · Original study ↗

Methodology

Analyzed US-based customer accounts advertising on Google Ads and Microsoft Advertising between March 16 and May 31, 2020.

Study: Survey n=15,759 Methodology documented

Trend Over Time

Period	Value	Change
2020 (current)	5.63%
2021	8.82%	+56.7%

Segmentation

RegionUS RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

PPC campaigns: 5.63% conversion rate. Source: WordStream (2020). Via Lighthouse Research Data — https://lighthousedata.io/data/average-conversion-rate-2020

HTML Embed

<blockquote cite="https://lighthousedata.io/data/average-conversion-rate-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.63%</strong> — conversion rate for PPC campaigns<br><small>Source: WordStream (2020) · <a href="https://lighthousedata.io/data/average-conversion-rate-2020" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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