B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.7%
1.7% -- average ecommerce conversion rate for ecommerce sector (2025)
In 2025, the average ecommerce conversion rate was approximately 1.7%.
- Source states it 'sat near 1.7%'
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
1.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
93
Sources (2)
IRP Commerce
Primary
Tier A
https://www.fireplugins.com/templates/3d-effect-corporate-newsletter-form/ ↗
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The fastest way to increase WooCommerce sales is to earn more from the traffic you already have, not to buy more of it. In 2025, the average ecommerce conversion rate sat near 1.7% (IRP Commerce, 2025), which means roughly 98 of every 100 visitors leave without buying. You do not need more visitors …
Also cited by
2026-08-05
Original Research
IRP Commerce
· Original study ↗
Methodology
IRP Commerce, 2025
Methodology documented
Segmentation
IndustryeCommerce
Channelemail
Cite this stat
Plain Text
ecommerce sector: 1.7% average ecommerce conversion rate. Source: IRP Commerce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-ecommerce-conversion-rate-2025
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<blockquote cite="https://lighthousedata.io/data/average-ecommerce-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.7%</strong> -- average ecommerce conversion rate for ecommerce sector<br><small>Source: IRP Commerce (2025) · <a href="https://lighthousedata.io/data/average-ecommerce-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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