B
Evidence Grade B
Use with Hedging
Recent
2%
2% — conversion rate for e-commerce sites (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
1
Methodology
50
Freshness
80
Sources (11)
HubSpot
Primary
Tier A
https://www.hubspot.com/marketing-statistics ↗
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Keywordseverywhere
https://keywordseverywhere.com/blog/landing-page-stats/
2026-02-16
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Original Research
eMarketer
· Original study ↗
Segmentation
Industryretail_ecommerce
RoleAll marketers
Cite this stat
Plain Text
e-commerce sites: 2% conversion rate. Source: HubSpot (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/average-ecommerce-conversion-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-ecommerce-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> — conversion rate for e-commerce sites<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/average-ecommerce-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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