C
Evidence Grade C
Graded
under review
Use with Hedging
Recent
2.5%
2.5% -- average ecommerce conversion rate for ecommerce industry (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
Shopify
Primary
Tier B
https://ighenatt.es/en/blog/cro-seo-optimise-traffic-conversion/ ↗
Source Article
CRO and SEO: optimise traffic and conversion in parallel | Ighenatt
How do you combine CRO and SEO to improve traffic and conversion?
SEO and CRO address opposite sides of the same equation: SEO attracts qualified visitors through organic rankings, while CRO (Conversion Rate Optimisation) turns those visits into measurable actions such as purchases, sign-ups, or lea…
Also cited by
2026-09-04
Original Research
Shopify
· Original study ↗
Methodology
Shopify data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 1.7% | |
| 2025 (current) | 2.5% | +47.1% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
ecommerce industry: 2.5% average ecommerce conversion rate. Source: Shopify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-ecommerce-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/shopify-ecommerce-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.5%</strong> -- average ecommerce conversion rate for ecommerce industry<br><small>Source: Shopify (2025) · <a href="https://lighthousedata.io/data/shopify-ecommerce-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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