B
Evidence Grade B
Use with Hedging
Current
4.8%
4.8% — conversion rate for ecommerce (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4.8%
Unit
Percentage
Data Vintage
2026
Entity
Study Type
Survey
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
20
Independence
90
Methodology
50
Freshness
95
Sources (5)
Vidico
Primary
Tier B
https://vidico.com/news/video-marketing-statistics/ ↗
Also cited by
2026-02-16
2026-02-16
Keywordseverywhere
https://keywordseverywhere.com/blog/conversion-rate-optimization-stats/
2026-02-16
2026-02-16
Original Research
LittleData
· Original study ↗
Methodology
Survey by LittleData
Study: Survey
n=707
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 2.75% | |
| 2023 | 3.5% | +27.3% |
| 2025 | 8.4% | +140.0% |
| 2026 (current) | 7% | -16.7% |
| 2026 (current) | 4.8% | -31.4% |
Segmentation
Industryretail_ecommerce
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
ecommerce: 4.8% conversion rate. Source: Vidico (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/good-ecommerce-conversion-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/good-ecommerce-conversion-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.8%</strong> — conversion rate for ecommerce<br><small>Source: Vidico (2026) · <a href="https://lighthousedata.io/data/good-ecommerce-conversion-rate-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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