B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
2%
2% -- positive reply rate for Cold emails using press and content reference signals (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Built For B2B
Primary
Tier B
https://www.builtforb2b.com/blog/ai-personalisation-in-cold-email-what-actually-works ↗
Source Article
AI Personalisation in Cold Email: What Works in 2026
AI Personalisation in Cold Email: What Works in 2026
AI personalisation lifts reply rate 3x when done right and tanks it when done lazy. The signals, prompts, and proof B2B teams need.
7 Min Read
AI personalisation is the biggest scam in B2B outbound right now
Vendors keep saying AI personalisation …
Original Research
Built For B2B
· Original study ↗
Methodology
Benchmark range 2-4%; midpoint 3% extracted; documented across the 2025 sending year in Built For B2B's cold email benchmark guide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cold emails using press and content reference signals: 2% positive reply rate. Source: Built For B2B (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-reference-positive-reply-rate
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<blockquote cite="https://lighthousedata.io/data/content-reference-positive-reply-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- positive reply rate for Cold emails using press and content reference signals<br><small>Source: Built For B2B (2025) · <a href="https://lighthousedata.io/data/content-reference-positive-reply-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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