B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3%
3% -- positive reply rate for Cold email outreach campaigns (2026)
A positive reply rate of 3 to 8 percent is considered a realistic benchmark for cold email outreach campaigns.
- Reported as a general industry benchmark/realistic expectation rather than a specific single empirical study result.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Built For B2B
Primary
Tier C
https://www.builtforb2b.com/blog/best-gtm-agencies-2026 ↗
Source Article
Best Go-To-Market Agencies in 2026: An Honest Ranking
Best Go-To-Market Agencies in 2026: An Honest Ranking for Outbound
The best GTM agencies in 2026, ranked honestly for outbound execution. Real pricing, genuine pros, the right fit. Not strategy decks. Pipeline.
17 Min Read
Search “best GTM agencies” and you get a mess. Half the lists rank generic ma…
Original Research
Built For B2B
· Original study ↗
Methodology
Article states range of 3-8 percent as realistic benchmark for positive cold email replies; midpoint extracted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cold email outreach campaigns: 3% positive reply rate. Source: Built For B2B (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-positive-reply-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cold-email-positive-reply-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- positive reply rate for Cold email outreach campaigns<br><small>Source: Built For B2B (2026) · <a href="https://lighthousedata.io/data/cold-email-positive-reply-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.