B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.5%
1.5% -- positive reply rate for Cold email campaigns targeting Indian B2B decision-makers (2026)
Cold email campaigns targeting Indian B2B decision-makers achieve an average positive reply rate of 1.5% to 3%.
- Reported as a range of 1.5% to 3% for average performance
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier C
https://nobodycares.agency/blogs/cold-email-marketing-india/ ↗
Source Article
Cold Email Marketing India: Complete B2B Guide 2026
Cold email marketing India is a B2B outreach channel that sends targeted, personalised emails to potential clients who have not opted in to receive communication from your business. It reaches decision-makers directly – without paid ads, inbound content, or platform algorithms. When done correctly, …
Original Research
Campaign Monitor
· Original study ↗
Methodology
Average positive reply rate range; midpoint shown; excellent 4%+
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cold email campaigns targeting Indian B2B decision-makers: 1.5% positive reply rate. Source: Campaign Monitor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-positive-reply-rate-india-2026
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<blockquote cite="https://lighthousedata.io/data/cold-email-positive-reply-rate-india-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.5%</strong> -- positive reply rate for Cold email campaigns targeting Indian B2B decision-makers<br><small>Source: Campaign Monitor (2026) · <a href="https://lighthousedata.io/data/cold-email-positive-reply-rate-india-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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