B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
23%
23% -- content marketing budget share for Content marketing (share of B2B companies' annual marketing budgets) (2024)
Content marketing makes up, on average, 23% of annual marketing budgets according to a 2024 Sagefrog report.
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Lighthouse Research Team
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Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sagefrog
Primary
Tier C
https://www.serpdojo.com/resources/b2b-saas-content-marketing ↗
Source Article
What is B2B SaaS Content Marketing? (Guide for 2025) | SERPdojo
B2B SaaS content marketing is the act of using digital marketing strategies to generate demand, capture demand, and turn that demand into paying customers for software-as-a-service businesses. Strategies that are used to generate demand usually include the creation of written material, videos, case …
Original Research
Sagefrog
· Original study ↗
Methodology
Sagefrog 2024 B2B marketing report; average share of annual marketing budgets allocated to content marketing, cited secondhand by SERPdojo.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Content marketing (share of B2B companies' annual marketing budgets): 23% content marketing budget share. Source: Sagefrog (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-share-of-b2b-budgets-2024
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<blockquote cite="https://lighthousedata.io/data/content-marketing-share-of-b2b-budgets-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- content marketing budget share for Content marketing (share of B2B companies' annual marketing budgets)<br><small>Source: Sagefrog (2024) · <a href="https://lighthousedata.io/data/content-marketing-share-of-b2b-budgets-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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