B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- content marketing budget share for Very successful companies (2025)
79% of very successful companies invest over 10% of their marketing budgets into content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thrillax.com
Primary
Tier C
https://www.thrillax.com/stop-hiring-content-writers/ ↗
Source Article
Stop Hiring Writers
Why You Should Stop Hiring Content Writers (and Start Building Creative Systems)
Everywhere you look, you see job posts: “Hiring content writer: must know SEO + write 2,000-word blogs per week.”
That used to feel normal. But in 2025, that feels like trying to drive a race car with training wheels.
H…
Original Research
thrillax.com
· Original study ↗
Methodology
Shares of 'very successful' companies investing >10% of marketing budget in content; original survey not named in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Very successful companies: 79% content marketing budget share. Source: thrillax.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-budget-investment-top-performers-2025
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<blockquote cite="https://lighthousedata.io/data/content-budget-investment-top-performers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- content marketing budget share for Very successful companies<br><small>Source: thrillax.com (2025) · <a href="https://lighthousedata.io/data/content-budget-investment-top-performers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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