B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
39%
39% -- content marketing budget share for Most effective B2B marketers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
neuraledge.digital
Primary
Tier C
https://neuraledge.digital/b2b-content-marketing-strategy/?swcfpc=1 ↗
Source Article
B2B Content Marketing Strategy Tips To Generates Sales • Neural Edge
89% of B2B buyers use the internet during the buying process and by the time they take action on a website, they’re already 57% of the way through their buying journey. If you haven’t built a relationship with your audience by this stage, it’s already too late. So how do you reach customers before t…
Original Research
neuraledge.digital
· Original study ↗
Methodology
Article undated; publication year estimated. Share of marketing budget spent on content marketing among most effective B2B marketers; original survey not cited.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 | 40% | |
| 2023 (current) | 39% | -2.5% |
| 2025 | 39% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Most effective B2B marketers: 39% content marketing budget share. Source: neuraledge.digital (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-budget-share-b2b
HTML Embed
<blockquote cite="https://lighthousedata.io/data/content-marketing-budget-share-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- content marketing budget share for Most effective B2B marketers<br><small>Source: neuraledge.digital (2023) · <a href="https://lighthousedata.io/data/content-marketing-budget-share-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.