B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- content marketing budget share for most effective B2B marketers (2025)
39% of the marketing budget is spent on content marketing by the most effective B2B marketers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NeilPatel.com
Primary
Tier C
https://www.wellnesscreatives.com/fitness-equipment-marketing/ ↗
Source Article
Exercise Equipment Marketing | Digital, Content & Strategy
We specialise in exercise equipment marketing for fitness manufacturers, distributors, and resellers. Our in-house equipment expert spent 10 years working for the biggest equipment brands globally and overseas all exercise equipment and training content. If you’re looking for a fitness equipment mar…
Original Research
NeilPatel.com
· Original study ↗
Methodology
Cited from NeilPatel.com
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 | 40% | |
| 2023 | 39% | -2.5% |
| 2025 (current) | 39% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
most effective B2B marketers: 39% content marketing budget share. Source: NeilPatel.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-marketing-budget-share-39
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<blockquote cite="https://lighthousedata.io/data/b2b-content-marketing-budget-share-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- content marketing budget share for most effective B2B marketers<br><small>Source: NeilPatel.com (2025) · <a href="https://lighthousedata.io/data/b2b-content-marketing-budget-share-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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