B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
26%
26% -- content marketing budget share for Businesses (2024)
The average content marketing budget accounts for 26% of the total marketing budget.
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Lighthouse Research Team
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Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://bertey.com/content-marketing-statistics-insights ↗
Source Article
Content Marketing Statistics & Insights [Updated for 2024] - Bertey
Last Updated on 3rd May 2026
Decoding Content Marketing: 50 Impactful Statistics and Insights
To navigate the complexities and nuances of content marketing, understanding key statistics is essential. When you’re looking to present the case to stakeholders for implementation of content marketing camp…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Based on Content Marketing Institute survey
Methodology documented
Segmentation
Industrymarketing
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Businesses: 26% content marketing budget share. Source: Content Marketing Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-budget-share
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<blockquote cite="https://lighthousedata.io/data/content-marketing-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- content marketing budget share for Businesses<br><small>Source: Content Marketing Institute (2024) · <a href="https://lighthousedata.io/data/content-marketing-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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