B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- content marketing budget share for Average organization (content marketing) (2018)
According to the Content Marketing Institute's 2018 Trends report, the average organization spends 28% of its overall marketing budget on content marketing/advertising.
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Lighthouse Research Team
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Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://incyclemarketing.com/imblog/how-much-does-digital-marketing-cost/ ↗
Source Article
How Much Does Digital Marketing Cost? | INCYCLE Marketing
How Much Should Digital Marketing Cost?
How much does digital marketing cost is probably one of the most asked questions by clients and most avoided by agencies.
At some point, most businesses engage external digital marketing expertise to provide inbound marketing, SEO, PPC and social media service…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute 2018 Trends report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Average organization (content marketing): 28% content marketing budget share. Source: Content Marketing Institute (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-budget-share-2018
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<blockquote cite="https://lighthousedata.io/data/content-marketing-budget-share-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- content marketing budget share for Average organization (content marketing)<br><small>Source: Content Marketing Institute (2018) · <a href="https://lighthousedata.io/data/content-marketing-budget-share-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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