B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- content marketing budget share for B2B marketers (2013)
B2B marketers spend 26% of their marketing budgets on content development and promotion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2013
Entity
Sample Size
1,092
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute (implied)
Primary
Tier C
http://www.awaionline.com/2013/01/unconventional-careers-in-uncertain-economic-times/ ↗
Source Article
Unconventional Careers in Uncertain Economic Times The Top 5 Boomer-Friendly Online Freelance Copywriting Niches Perfect for Full- or Part
Original Research
Content Marketing Institute (implied)
· Original study ↗
Methodology
From survey of 1,092 leading marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 26% content marketing budget share. Source: Content Marketing Institute (implied) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-budget-share-2013
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<blockquote cite="https://lighthousedata.io/data/content-marketing-budget-share-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- content marketing budget share for B2B marketers<br><small>Source: Content Marketing Institute (implied) (2013) · <a href="https://lighthousedata.io/data/content-marketing-budget-share-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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