B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- content marketing budget share for overall marketing budgets (2008)
Content marketing spending accounted for 11 percent of marketers' overall marketing budgets in 2008.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Junta 42
Primary
Tier A
https://hammock.com/social-media/marketers-to-increase-spending-on-content-marketing-in-2010/ ↗
Source Article
Marketers to Increase Spending on Content Marketing in 2010 - Hammock
At Hammock, we know that a well-executed content marketing strategy will allow a client to influence the decision-making and buying behavior of their customers, which is why we were not surprised to read the results of the latest annual Junta 42 Content Marketing Spending Survey, showing that 59 per…
Original Research
Junta 42
· Original study ↗
Methodology
Junta 42 Content Marketing Spending Survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2008 (current) | 11% | |
| 2010 | 33% | +200.0% |
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overall marketing budgets: 11% content marketing budget share. Source: Junta 42 (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-budget-share-2008
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<blockquote cite="https://lighthousedata.io/data/content-marketing-budget-share-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- content marketing budget share for overall marketing budgets<br><small>Source: Junta 42 (2008) · <a href="https://lighthousedata.io/data/content-marketing-budget-share-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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