B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- share of consumers reading online reviews for Consumers (2022)
95% of consumers read online reviews before making a purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brand Rated
Primary
Tier B
https://arisegtm.com/blog/ways-to-decrease-b2b-sales-and-marketing-spend ↗
Source Article
B2B sales and marketing budgets
Original Research
Brand Rated
· Original study ↗
Methodology
Brand Rated 2022 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 95% share of consumers reading online reviews. Source: Brand Rated (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-online-reviews-95
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<blockquote cite="https://lighthousedata.io/data/consumers-read-online-reviews-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of consumers reading online reviews for Consumers<br><small>Source: Brand Rated (2022) · <a href="https://lighthousedata.io/data/consumers-read-online-reviews-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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