B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- share of consumers reading online reviews for online consumers (2016)
91% of consumers read online reviews for local businesses.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://www.badger.blue/single-post/2017/03/17/how-to-boost-conversion-rates-through-ratings-reviews ↗
Source Article
How To Boost Conversion Rates Through Ratings & Reviews
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal 2016 consumer review survey, cited by Badger Blue
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 91% share of consumers reading online reviews. Source: BrightLocal (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-online-reviews-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-read-online-reviews-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share of consumers reading online reviews for online consumers<br><small>Source: BrightLocal (2016) · <a href="https://lighthousedata.io/data/consumers-read-online-reviews-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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