B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- share of consumers reading online reviews for Consumers (local businesses) (2023)
87% of consumers read online reviews for local businesses according to a BrightLocal survey in 2023.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://linchpinseo.com/blog/ymyl-seo/ ↗
Source Article
Here's How To Do SEO for YMYL Websites
In today’s digital world, website credibility and information accuracy are paramount, especially for those that can profoundly impact users’ lives and financial health. These are known as Your Money or Your Life (YMYL) websites. In essence, YMYL websites offer content that, if inaccurate, outdated, …
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal survey cited by Linchpin SEO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers (local businesses): 87% share of consumers reading online reviews. Source: BrightLocal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-reviews-2023
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<blockquote cite="https://lighthousedata.io/data/consumers-read-reviews-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of consumers reading online reviews for Consumers (local businesses)<br><small>Source: BrightLocal (2023) · <a href="https://lighthousedata.io/data/consumers-read-reviews-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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