B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

60%

60% -- share of consumers reading online reviews for consumers browsing for local businesses (2020)

Name: Share Of Consumers Reading Online Reviews Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2020 · BrightLocal

In 2020, 60% of consumers 'always' or 'regularly' read online reviews when browsing for local businesses.

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Attribution: BrightLocal View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2020

Entity

consumers browsing for local businesses

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BrightLocal Primary Tier C

https://anytimedigitalmarketing.com/2022/08/30/seo-strategies-for-your-home-service-business/ ↗

Confidence: 48/100 Vintage: 2020 Channel: Common Crawl

Source Article

SEO Strategies For Your Home Service Business

Original Research

BrightLocal · Original study ↗

Methodology

BrightLocal consumer survey, cited by Anytime Digital Marketing

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumers browsing for local businesses: 60% share of consumers reading online reviews. Source: BrightLocal (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-reading-local-reviews-2020

HTML Embed

<blockquote cite="https://lighthousedata.io/data/consumers-reading-local-reviews-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of consumers reading online reviews for consumers browsing for local businesses<br><small>Source: BrightLocal (2020) · <a href="https://lighthousedata.io/data/consumers-reading-local-reviews-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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