B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- social commerce purchase rate for US consumers (2021)
In 2021, 68% of consumers made at least one purchase through social media.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.rtm.com/blog/three-benefits-of-a-social-media-giveaway ↗
Source Article
Three Benefits of a Social Media Giveaway
Three Benefits of a Social Media Giveaway
By asking users for just one like, comment or share to enter a promotion, brands can capture user attention and expand their reach. The convenience of creating and participating in a social media giveaway has made it a powerful — and popular — marketing tool…
Original Research
Sprout Social
· Original study ↗
Methodology
Survey research by Sprout Social, cited by Realtime Media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 68% social commerce purchase rate. Source: Sprout Social (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-purchased-via-social-media-2021
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<blockquote cite="https://lighthousedata.io/data/consumers-purchased-via-social-media-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- social commerce purchase rate for US consumers<br><small>Source: Sprout Social (2021) · <a href="https://lighthousedata.io/data/consumers-purchased-via-social-media-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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