B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- ooh ad notice rate for US consumers (2021)
45% of US consumers notice OOH ads more than they did pre-pandemic according to OAAA and Harris research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OAAA and Harris
Primary
Tier B
https://www.worldooh.org/news/industry-expert-mark-boidman ↗
Source Article
Industry-expert-Mark-Boidman
In the first World Out of Home Organization webinar of 2021 Mark Boidman of New York investment bank PJ Solomon - an acknowledged industry expert and the author of Times Square Everywhere - painted a bright picture for Out of Home worldwide as advertisers return to the post-pandemic marketplace.
The…
Original Research
OAAA and Harris
· Original study ↗
Methodology
Research from OAAA and Harris in the US
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 45% ooh ad notice rate. Source: OAAA and Harris (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-notice-ooh-ads-more
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<blockquote cite="https://lighthousedata.io/data/consumers-notice-ooh-ads-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- ooh ad notice rate for US consumers<br><small>Source: OAAA and Harris (2021) · <a href="https://lighthousedata.io/data/consumers-notice-ooh-ads-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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