B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- ooh ad notice rate for Consumers on road trips (2022)
70% of consumers notice and comment on OOH ads while on road trips.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ONESCREEN.AI
Primary
Tier C
https://qa.outfront.dev/media/street-furniture-advertising/metro-lights ↗
Source Article
Metro LED Light Panels & Signs | OUTFRONT
Metro light panels complement street furniture coverage in highly sought-after urban locations. Our metro light panel coverage encompasses the downtown and center city regions – extending reach to educated, affluent professionals where they spend the bulk of their days. These eye level and eye-catch…
Original Research
ONESCREEN.AI
· Original study ↗
Methodology
Cited from ONESCREEN.AI research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers on road trips: 70% ooh ad notice rate. Source: ONESCREEN.AI (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-notice-road-trips-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-notice-road-trips-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- ooh ad notice rate for Consumers on road trips<br><small>Source: ONESCREEN.AI (2022) · <a href="https://lighthousedata.io/data/ooh-notice-road-trips-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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