B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
88%
88% -- ooh ad notice rate for US adults (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Out of Home Advertising Association of America (OAAA) and Morning Consult
Primary
Tier B
https://waterbearmarketing.com/outdoor-advertising-in-full-bloom-capturing-audiences-on-the-go/ ↗
Source Article
Outdoor Advertising in Full Bloom: Capturing Audiences on the go
Spring not only breathes new life into the world, but it also opens up a bouquet of opportunities for outdoor advertising, allowing you to reach your customers on the move. The season of rejuvenation brings with it a vibrant canvas of colors and a renewed energy that can be harnessed to captivate au…
Original Research
Out of Home Advertising Association of America (OAAA) and Morning Consult
· Original study ↗
Methodology
Survey conducted by OAAA and Morning Consult
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 88% ooh ad notice rate. Source: Out of Home Advertising Association of America (OAAA) and Morning Consult (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-ads-notice-rate-88-percent
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<blockquote cite="https://lighthousedata.io/data/ooh-ads-notice-rate-88-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- ooh ad notice rate for US adults<br><small>Source: Out of Home Advertising Association of America (OAAA) and Morning Consult (2025) · <a href="https://lighthousedata.io/data/ooh-ads-notice-rate-88-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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