B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- ooh ad notice rate for OOH transit advertising (2023)
75% of surveyed individuals noticed an OOH transit ad in the past 30 days.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OAAA
Primary
Tier B
https://qa.outfront.dev/media/transit-advertising/bart-advertising ↗
Source Article
BART Advertising | OUTFRONT
BART Advertising:
Elevate Your Brand
Capture the attention of commuters in a high-impact, high-frequency environment, creating lasting impressions at key locations throughout the Bay Area. BART advertising delivers unmatched value and effectiveness, making it the perfect avenue to resonate with your…
Original Research
OAAA
· Original study ↗
Methodology
OAAA OOH advertising study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OOH transit advertising: 75% ooh ad notice rate. Source: OAAA (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-transit-ad-notice-rate-2023
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<blockquote cite="https://lighthousedata.io/data/ooh-transit-ad-notice-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- ooh ad notice rate for OOH transit advertising<br><small>Source: OAAA (2023) · <a href="https://lighthousedata.io/data/ooh-transit-ad-notice-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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