B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- consumer privacy concern rate for Consumers engaging with AI-driven marketing (2023)
According to a 2023 PwC report, 85% of consumers are concerned about data privacy when engaging with AI-driven marketing.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://salesmake.agency/the-intersection-of-ethics-and-technology-ai-s-role-in-lead-generation ↗
Source Article
The Intersection of Ethics and Technology: AI's Role in Lead Generation
Antonio Velkovski
Apr 16, 2025
AI Lead Generation
The Intersection of Ethics and Technology: AI's Role in Lead Generation
Explore the intersection of AI, ethics, and marketing to generate leads while protecting customer data and fairness
Imagine waking up to a flood of new leads — qualified, ready, …
Original Research
PwC
· Original study ↗
Methodology
PwC report as cited by secondary article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers engaging with AI-driven marketing: 85% consumer privacy concern rate. Source: PwC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-data-privacy-ai-marketing-2023
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<blockquote cite="https://lighthousedata.io/data/consumers-data-privacy-ai-marketing-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- consumer privacy concern rate for Consumers engaging with AI-driven marketing<br><small>Source: PwC (2023) · <a href="https://lighthousedata.io/data/consumers-data-privacy-ai-marketing-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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