B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- consumer privacy concern rate for Americans (2022)
84% of Americans say they are at least somewhat concerned over their privacy regarding the personal information they share online.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ipsos
Primary
Tier C
https://marshall-johnstonmm.com/2023/01/20/the-balance-between-data-and-privacy-a-fine-line-for-digi… ↗
Source Article
The Balance Between Data and Privacy: A Fine Line for Digital Marketers
One of the most powerful entities for a marketing department is data. For a business, having data on their customers and their prospective buying habits can impact how the business markets their products and services.
Today, the constant advancements in technology have made it easier for companies t…
Original Research
Ipsos
· Original study ↗
Methodology
Ipsos survey cited via secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans: 84% consumer privacy concern rate. Source: Ipsos (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-privacy-concern-online-data-2022
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<blockquote cite="https://lighthousedata.io/data/americans-privacy-concern-online-data-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- consumer privacy concern rate for Americans<br><small>Source: Ipsos (2022) · <a href="https://lighthousedata.io/data/americans-privacy-concern-online-data-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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