B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18.2%
18.2% -- click through rate for Confirmation emails (2025)
The average click-through rate for confirmation emails is 18.2%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adrack.com
Primary
Tier C
https://adrack.com/blog/confirmation-email/ ↗
Source Article
How To Write a Confirmation Emails: Tips and Examples - Adrack
A confirmation email can be just as important as a sales email. Companies that know how to leverage this powerful marketing tool can see a boost in customer engagement, conversions, loyalty, and referrals. This article will discuss the different types of confirmation emails, their best practices, an…
Original Research
adrack.com
· Original study ↗
Methodology
Email marketing benchmark cited in Adrack blog article without attribution to a named study or date. No publication date specified in source — vintage defaulted to collection year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Confirmation emails: 18.2% click through rate. Source: adrack.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/confirmation-email-click-through-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/confirmation-email-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.2%</strong> -- click through rate for Confirmation emails<br><small>Source: adrack.com (2025) · <a href="https://lighthousedata.io/data/confirmation-email-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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