B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
75%
75% -- customer retention rate for Dealerships offering complimentary certified maintenance (2025)
Dealerships that include complimentary maintenance as an asset-building program can achieve customer retention rates as high as 75 percent over the years.
- This figure represents the high end of outcomes reported over several years.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Performance Administration Corp.
Primary
Tier B
https://www.performanceadmin.com/blog/continental-national-certified-maintenance/ ↗
Source Article
Continental-National: Using Certified Maintenance to Help Dealerships Build Value, Customer Retention, and Blue Sky | Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans
Continental-National: Using Certified Maintenance to Help Dealerships Build Value, Customer Retention, and Blue Sky
Building Value Through Customer Retention
The key, Krejci says, is building relationships that result in customer retention. “I’ve seen cases where a dealer will buy an underperforming…
Original Research
Performance Administration Corp.
· Original study ↗
Methodology
Vendor-reported client outcomes from Performance Administration Corp. certified maintenance programs
Methodology documented
Segmentation
IndustryAutomotive
RegionUS
Channelcontent
Cite this stat
Plain Text
Dealerships offering complimentary certified maintenance: 75% customer retention rate. Source: Performance Administration Corp. (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/complimentary-maintenance-customer-retention-75
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<blockquote cite="https://lighthousedata.io/data/complimentary-maintenance-customer-retention-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- customer retention rate for Dealerships offering complimentary certified maintenance<br><small>Source: Performance Administration Corp. (2025) · <a href="https://lighthousedata.io/data/complimentary-maintenance-customer-retention-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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