B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
60%
60% -- customer retention rate for Most dealerships offering complimentary maintenance (2025)
It is not uncommon for most dealerships offering complimentary maintenance to achieve customer retention rates of around 60 percent.
- Described as 'not uncommon' and 'around 60 percent'.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Performance Administration Corp.
Primary
Tier B
https://www.performanceadmin.com/blog/continental-national-certified-maintenance/ ↗
Source Article
Continental-National: Using Certified Maintenance to Help Dealerships Build Value, Customer Retention, and Blue Sky | Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans
Continental-National: Using Certified Maintenance to Help Dealerships Build Value, Customer Retention, and Blue Sky
Building Value Through Customer Retention
The key, Krejci says, is building relationships that result in customer retention. “I’ve seen cases where a dealer will buy an underperforming…
Original Research
Performance Administration Corp.
· Original study ↗
Methodology
Vendor-reported typical client outcomes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Most dealerships offering complimentary maintenance: 60% customer retention rate. Source: Performance Administration Corp. (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/complimentary-maintenance-customer-retention-60
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<blockquote cite="https://lighthousedata.io/data/complimentary-maintenance-customer-retention-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- customer retention rate for Most dealerships offering complimentary maintenance<br><small>Source: Performance Administration Corp. (2025) · <a href="https://lighthousedata.io/data/complimentary-maintenance-customer-retention-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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