B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- website traffic increase from blogging for Companies with blogs (2015)
Companies with blogs generate 77% more traffic than companies without blogs.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://movingtargets.com/blog/websites/grow-smb-marketing-tips/ ↗
Source Article
Grow your SMB with these marketing tips
Marketing is useful for a handful of reasons, but perhaps the most important is marketing’s ability to grow your SMB. Small businesses can gain a lot from deploying strategic marketing tactics. Whether it is new customer acquisition or increased sales, there is little to no harm involved in joining …
Original Research
HubSpot
· Original study ↗
Methodology
Attributed to HubSpot; comparison of companies with blogs vs those without; no methodology details provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies with blogs: 77% website traffic increase from blogging. Source: HubSpot (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/company-blogs-77-percent-more-traffic
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<blockquote cite="https://lighthousedata.io/data/company-blogs-77-percent-more-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- website traffic increase from blogging for Companies with blogs<br><small>Source: HubSpot (2015) · <a href="https://lighthousedata.io/data/company-blogs-77-percent-more-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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