B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- website traffic increase from blogging for companies that blog (2025)
Companies that blog attract 55% more website traffic than companies that do not blog.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.infinix360.com/identifying-seo-opportunities-through-competitor-analysis/ ↗
Source Article
Identifying SEO Opportunities Through Competitor Analysis
If you’re in the game of digital marketing, you know one thing, Google is a war, and being on the first page is the holy grail. But here’s a secret tool that most companies overlook: Competitor SEO analysis. Rather than launching arbitrary SEO strategies against the wall and seeing what will stick, …
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research by agency blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies that blog: 55% website traffic increase from blogging. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blogging-55-percent-more-traffic-hubspot
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<blockquote cite="https://lighthousedata.io/data/blogging-55-percent-more-traffic-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- website traffic increase from blogging for companies that blog<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/blogging-55-percent-more-traffic-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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