B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

55%

55% -- website traffic increase from blogging for small-medium sized businesses with blogs (2011)

2011  · n=1,500  · HubSpot

Companies that had a blog had 55% more website traffic on average compared to those without among small-medium sized businesses.

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2011
Entity
small-medium sized businesses with blogs
Sample Size
1,500
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier B
https://thepragmaticmarketer.wordpress.com/2011/03/18/seo-and-those-pesky-algorithms/ ↗
Confidence: 53/100 Vintage: 2011 Channel: Deep Crawl
Source Article
SEO and Those Pesky Algorithms
SEO and Those Pesky Algorithms March 18, 2011 by jpeischel In case you missed it, google changed its algorithms. I know, who cares. Search engine optimization has always been a little voodoo to most of us, but not to me–at least not anymore. Not since I sat down and registered my website on more tha…
Original Research
HubSpot · Original study ↗

HubSpot study of more than 1,500 small-medium sized businesses comparing traffic of companies with vs without blogs

Methodology documented
Industrymarketing
Plain Text
small-medium sized businesses with blogs: 55% website traffic increase from blogging. Source: HubSpot (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blogging-55-percent-more-traffic-smb
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<blockquote cite="https://lighthousedata.io/data/blogging-55-percent-more-traffic-smb" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- website traffic increase from blogging for small-medium sized businesses with blogs<br><small>Source: HubSpot (2011) · <a href="https://lighthousedata.io/data/blogging-55-percent-more-traffic-smb" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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