B
Evidence Grade B
Graded
under review
Safe to Cite
Current
36%
36% -- customer retention increase for companies with aligned automation (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
MarketingProfs
Primary
Tier A
https://salesso.com/blog/how-to-automate-hubspot-lead-capture-with-zapier-final/ ↗
Source Article
How to Automate HubSpot Lead Capture with Zapier - Sales So
How to Automate HubSpot Lead Capture with Zapier
- Sophie Ricci
- Views : 28,543
Table of Contents
You’re losing leads right now. Not because your product is bad. Not because your pricing is wrong. Because somewhere between a form submission, a webinar sign-up, or an ad click — a lead slips through …
Original Research
MarketingProfs
· Original study ↗
Methodology
MarketingProfs
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
companies with aligned automation: 36% customer retention increase. Source: MarketingProfs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-with-aligned-automation-see-36-higher-customer-retention
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<blockquote cite="https://lighthousedata.io/data/companies-with-aligned-automation-see-36-higher-customer-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- customer retention increase for companies with aligned automation<br><small>Source: MarketingProfs (2026) · <a href="https://lighthousedata.io/data/companies-with-aligned-automation-see-36-higher-customer-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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