B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.5%
2.5% -- positive reply rate for Permission-based cold email CTAs (2025)
Permission-based cold email CTAs achieve an average positive reply rate of 2.5% to 4%.
- Reported as a range of 2.5% to 4%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alchemail
Primary
Tier B
https://alchemail.io/blog/cold-email-call-to-action ↗
Source Article
Cold Email Call to Action: Which CTAs Book the Most Meetings
Original Research
Alchemail
· Original study ↗
Methodology
Alchemail client campaign testing; range 2.5-4%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Permission-based cold email CTAs: 2.5% positive reply rate. Source: Alchemail (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-permission-based-cta-reply-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cold-email-permission-based-cta-reply-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.5%</strong> -- positive reply rate for Permission-based cold email CTAs<br><small>Source: Alchemail (2025) · <a href="https://lighthousedata.io/data/cold-email-permission-based-cta-reply-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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