B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
63%
63% -- click through rate increase for Coca-Cola (2025-2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier C
https://ceohangout.com/audience-segmentation-use-real-time-data/ ↗
Source Article
Real-Time Audience Segmentation Guide
Real-time data allows businesses to segment audiences instantly based on their most recent actions, enabling highly relevant and timely marketing. Unlike traditional batch data, which updates periodically, real-time data reflects user behavior as it happens – whether it’s a page view, a purchase, or…
Original Research
Adobe
· Original study ↗
Methodology
Adobe Real-Time CDP case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Coca-Cola: 63% click through rate increase. Source: Adobe (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coca-cola-ctr-increase-63
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<blockquote cite="https://lighthousedata.io/data/coca-cola-ctr-increase-63" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- click through rate increase for Coca-Cola<br><small>Source: Adobe (2025-2026) · <a href="https://lighthousedata.io/data/coca-cola-ctr-increase-63" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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