B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- content marketing budget share for Coca-Cola (2013)
Coca-Cola has shifted 20% of its US$2.5b global marketing budget to content marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMMA
Primary
Tier C
http://www.dmma.co.za/events/content_the-whole-story/ ↗
Source Article
DMMA
Original Research
DMMA
· Original study ↗
Methodology
Share of Coca-Cola's global marketing budget shifted to content marketing, cited in DMMA event promotion for Content2013 conference; no original source named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Coca-Cola: 20% content marketing budget share. Source: DMMA (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coca-cola-content-marketing-budget-share
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<blockquote cite="https://lighthousedata.io/data/coca-cola-content-marketing-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- content marketing budget share for Coca-Cola<br><small>Source: DMMA (2013) · <a href="https://lighthousedata.io/data/coca-cola-content-marketing-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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